What is brand activation?īrand activation is the process of building awareness for a company by engaging directly with target audiences consumers.Ĭontrary to popular belief, brand activations don’t necessarily have to involve an event. In this post, we’ll dive into what brand activations are, how to strategically plan one, and give you some brand activation ideas to inspire your own campaigns. Our goal here is to help marketers like you understand the foundations of developing an effective brand activation strategy. Whether your brand is releasing a new line that could use some extra hype, needs a little TLC to get some more recognition, or is just starting out, a brand activation campaign is a great way to get the ball rolling in the right direction. One way to do that is through brand activations. With branding, the goal is to continue making those meaningful, engaging impressions on an ongoing basis. It requires gathering inspiring ideas that can help you accomplish a positive brand awareness.

Nowadays, successfully managing your brand means more than just implementing clever, creative, and timely ad placements.

If you’re in the marketing business, you may have noticed that much on the subject of branding has changed in the past few years.

Engaged digital brand activation